Assume you were hired to design a managed care organization plan targeted to baby boomers in San Antonio, Texas, a city with a large Hispanic population. How would you make this offering unique to respond to the major trends discussed within this chapter?

Source: Chapter 3 Problems (Essentials of Health Care Marketing  – Berkowitz)

Three posts are required for this week’s discussion. You should post on at least three separate days throughout the week (one initial post plus two responses = three total).

Please put together complete and well, thought out responses. I am looking for original input so please share your thoughts and experiences so we can all learn from them. Please make sure that you back up the posts with factual information from the textbook, research, work/life experiences, etc.

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